Watch: Joshua Albanese on what is online reputation management

In this short, Joshua Albanese, founder of The Reputation.org, answers "What is online reputation management": the ongoing work of shaping what people find when they look up your business. Delivered with AI-assisted narration. Every answer is written and verified by our reputation team.

Read the full guide: 6 things reputation management does and why it matters →

Video Transcript

Business owner: What is online reputation management? Everyone pitches it.

Joshua: It's the ongoing work of shaping what people find when they look up your business. Do it yourself, or hire a team that does it every day. Tools like ChatGPT build answers partly from reviews. Search your restaurant's name and read page one like a stranger would. That's the simple version. Underneath, it's four jobs that never stop. And there's a faster way through all four.

Business owner: Four. Go.

Joshua: One. Removal. Only reviews that break a platform's policy come down, and you have to prove which rule it breaks. Two. Watching. Google, Yelp, news, and now AI, which is the permanent new memory layer. Catch problems while they're fresh. Three. Answering every review, calmly, in public. Four. A steady flow of real reviews. Ask every customer. Never buy or fake them.

Business owner: Who has time for all four?

Joshua: That's why TheReputation.org exists. We do this every day. We know which policy fits, build the evidence, and file the requests. You run the restaurant. We handle removal, then monitoring, so the next problem gets caught early.

Business owner: So I run the restaurant. You run this.

Joshua: If a review or search result is hurting your business, comment "REMOVAL." We'll see if it can come down for you.

Read our full guide on what is online reputation management →