You only pay when it is gone. The rest is scoped before you commit.
We do not publish fixed prices, because no honest number exists before we know what we are dealing with. For discrete removals, you pay on success. For ongoing influence, management, and crisis work, you retain us. Either way, you see the cost and what is achievable before you decide.
How an engagement is priced, in plain terms
There are two ways we work, and which one applies depends on what is hurting you. Discrete removals, a single fake review, a ranking thread, a mugshot from a dismissed case, run on pay-on-success: you only pay when the content is gone. Ongoing work, where we shape what people find over time, runs on a retainer or partnership, because that work does not end at a single takedown.
Most real situations use both. We remove the specific problem now, then you retain us for the influence side so the next negative lands in a stronger context. We scope the whole picture in your case review and tell you what each part costs before you commit to any of it.
No fixed price list, because the honest number depends entirely on your case.
GoogleWhat pay-on-success means, and where it applies
It is the simplest honest answer to the question buyers most want answered. On a qualified removal, the fee is tied to the outcome.
You pay when it is gone
On a qualified removal, the fee is owed when the content comes down, not before. If it does not come down, you do not pay the removal fee for that item.
We carry the risk with you
Because we only get paid on a result, we will not take a case we do not believe is winnable. We tell you that upfront, rather than after a deposit clears.
No large fee upfront
Charging thousands per item before a single flag is filed is a known pattern in this category. Our removal fee is tied to the work landing, not to your signature.
Performance-based pricing applies to qualified removals: scope, eligibility, and timing are confirmed during your case review. Some content is legally or technically constrained, and we'll tell you what's achievable before you commit.
Send us the specific thing that is hurting you. We will tell you whether it qualifies and what it would cost.
What runs on a retainer, and why ongoing work is different
Some work is a single takedown. Some work is continuous. The two are priced differently because they are different jobs.
Influence and management
Shaping what people find when they look you up is continuous work. Reputation management runs on a retainer because the search and AI landscape keeps moving.
Monitoring
Watching for the next problem before it sets is ongoing by definition. Reputation monitoring is a partnership, not a one-time fee.
Crisis work
A live crisis needs hands on it for as long as it is live. Crisis management is scoped to the situation and runs as a focused engagement.
Not sure whether your situation is a one-time removal or an ongoing program. Tell us, and we will scope both halves.
How our pricing differs from the rest of the category
We will not name names and we will not invent numbers, but the category has habits worth knowing about before you sign anything. Large fees billed entirely upfront, before any work is done, are common. So are flat guarantees and published success rates that do not survive a close read. Honest firms tend to do the opposite: scope first, tie the removal fee to the result, and tell you plainly when something is not winnable.
That is the standard we hold ourselves to. We do not compete on being the cheapest, and you will not see us call our work cheap or affordable. We compete on the result and on telling you the truth before you commit. The difference shows up in how the bill is structured: ours follows the outcome, not your deposit.
Why we will not publish a flat price
A real number depends on the platform, the volume, whether it is one item or a coordinated cluster, whether the content qualifies for policy-based removal or needs a legal path, and what the influence side requires afterward. A price quoted before any of that is known is a guess. We would rather scope your actual case and give you a figure we stand behind. That is also why our methods stay policy-based and ethical: a number tied to a real, achievable plan is one we can honor.
Performance-based pricing applies to qualified removals: scope, eligibility, and timing are confirmed during your case review. Some content is legally or technically constrained, and we'll tell you what's achievable before you commit.
What happens if we cannot remove it
This is the question most firms dodge, so we will answer it first. Not everything can be removed. Some content does not violate any platform policy, some is legally protected opinion, and some is technically constrained. When that is the case, we tell you before you pay, not after.
And there is still a path. When removal is off the table, we work to deindex the content from where it ranks, suppress it so it stops surfacing for your name, or outweigh it so it no longer sets the narrative. You are never charged a removal fee for something that did not come down. The honest answer to "what if you cannot remove it" is the reason buyers trust the rest of what we say.
We will tell you honestly what is achievable on your case, and what it costs, before you commit to anything.
What an engagement costs, without the runaround
How much does it cost?
Scope determines price on every case, so there is no single number, and we do not publish fixed prices. A single isolated review is a different project than a coordinated attack, a ranking news article, or an ongoing influence program. We work on a pay-on-success model for qualified removals, which means you only pay when the content is gone. Ongoing influence, management, and crisis work run on a retainer or partnership instead. We tell you the cost before you commit.
What does pay-on-success actually mean?
On a qualified removal, you only pay when the content is gone. If we take your case and the content does not come down, you do not pay the removal fee for that item. We carry the risk with you, which is also why we will not take a case we do not believe is winnable. We tell you that upfront rather than after you have paid.
Why will not you give me a price over the phone?
Because a real number requires knowing what we are dealing with: the platform, the volume, whether it is one item or a cluster, whether it qualifies for policy removal or needs a legal path, and what the influence side requires. A figure quoted before any of that is known is a guess, and in this category it is usually a high one. We scope first, then quote.
Do you charge a large fee upfront before doing anything?
No. Large upfront fees before a single action has been taken are a documented pattern in this category. On qualified removals you only pay when it is gone. Where a case needs work that is genuinely scoped in advance, such as a legal escalation or an ongoing program, we tell you exactly what that costs and why before you commit to it.
What if you cannot remove it?
We tell you that before you pay, not after. If a piece of content does not qualify for removal, we say so and show you the realistic alternatives: deindexing it from where it ranks, suppressing it so it stops surfacing, or outweighing it so it stops setting the narrative. You are never charged a removal fee for something that did not come down.
Is this cheaper than other firms?
We do not compete on price and we do not claim to be the cheapest. We compete on the result and on being honest about what is achievable. What we will say is that the very large upfront fees and the guarantees common in this category are worth questioning. Scope drives our cost, and you see it before you commit.
Do you offer payment plans or take a card up front?
Payment terms are part of the conversation once we have scoped your case. Because removal work is pay-on-success, the structure is different from a service that bills entirely in advance. Tell us your situation and we will walk you through how an engagement is structured before anything is owed.
Is there a retainer for ongoing work?
Yes, for ongoing influence, reputation management, monitoring, and crisis work. That work is continuous by nature, so it runs on a retainer or partnership rather than a one-time success fee. Discrete removals stay on pay-on-success. Many engagements combine both: remove the specific problem now, then retain us to shape what fills the space.
Tell us what is hurting you. We will tell you what it costs.
We scope your case, tell you honestly what is achievable, and give you a number you can stand on. On qualified removals, you only pay when it is gone.