Your home address, arrest records, and personal data are published across hundreds of websites. We remove them, systematically, and you pay on results.
Data brokers made a business out of publishing your personal information, and they profit from it. Your address history, phone numbers, family members, arrest records, and financial data are on Spokeo, BeenVerified, Whitepages, and hundreds of other sites before you ever agreed to it. We submit removal requests across the full ecosystem, address the upstream sources so the data does not repopulate, and monitor for new entries. Pay on results for qualified removals.
What personal information data brokers publish about you, and why
Data brokers collect personal information from public records, voter rolls, property records, court filings, social media profiles, and commercial data sources. They aggregate it, package it, and sell it through people-search platforms, background check services, and marketing databases. They are not required to ask your permission, and most of them have no obligation to keep the information current.
The result is a distributed profile of you across hundreds of sites: your current and previous addresses, phone numbers, email addresses, the names of your family members, employer history, political party registration, property ownership, and, in many cases, arrest records and mugshots from any period when your booking data was publicly filed. Most people do not know the full picture until they search their own name.
Personal information removal is the systematic process of submitting opt-out requests, invoking privacy rights under applicable state law, and addressing the upstream data sources so the information does not just repopulate from the same feed that created the entries in the first place. It is the foundation of a complete criminal record removal and the starting point for anyone who wants meaningful privacy in their search results.
GoogleThe full personal information removal ecosystem
Personal information removal is not one service. It is a coordinated set of services across the data broker and records landscape. This hub links down to each one.
Mugshot removal
Booking photos from dismissed, sealed, or expunged cases, still ranking on Google for your name. Removed discreetly from Mugshots.com, Arrests.org, and the sites that aggregate them. Pay only when the photo is confirmed down.
Criminal record removal
Court records, arrest data, and case information published on record sites and in Google results. Source removal, Google de-indexing, and ongoing suppression for cases that cannot be removed. Pay on results for qualified cases.
Arrest record removal
Arrest records on data broker sites and aggregators, separate from booking photos. Full distribution map, opt-out submissions, upstream source addressing, and Google de-indexing. Handled with complete discretion.
Background check removal
Data broker opt-outs across the major employment and housing background check aggregators. Dismissed and expunged cases still appearing in employer checks. Re-population monitoring to keep the entries clear.
Data broker sweep
Opt-out submissions across the full data broker ecosystem for home address, phone numbers, family data, and personal history that is not tied to a criminal record. This is the baseline removal for anyone who wants a cleaner online profile.
Google Personal Information Removal
Google's policy-based removal process for home addresses, phone numbers, Social Security numbers, bank account information, and other personal data published without consent. Filed separately from data broker opt-outs.
Not sure which of these you need? Tell us your situation. We map what is out there and tell you which services apply before you commit.
Why a one-time opt-out does not keep your information off data broker sites
Data broker opt-outs work at the site level: submitting an opt-out removes your information from that specific site's database, for now. The problem is that the site scraped your information from an upstream source, often a public record database, a voter roll, or a commercial data reseller, and that upstream source keeps that data current. Within months of a successful opt-out, the same site (or a network partner) re-pulls the data from the upstream source and your entry is back.
Addressing re-population requires two things: working the upstream source to reduce the likelihood of re-scraping, and monitoring so a new entry is caught and removed before it compounds. Most DIY opt-out attempts miss both steps. People submit the opt-out to the visible site, consider it done, and discover months later that the entry is back, sometimes with updated information from a more recent scrape.
We handle the full chain: opt-outs at the major aggregators, upstream source requests, and active monitoring so a re-populated entry triggers a new removal request rather than sitting unnoticed until it appears in a background check or a Google search result.
The opt-out cycle is exhausting when you are doing it alone. We handle the volume, the monitoring, and the re-population so you do not have to.
State privacy laws that support data broker opt-outs
Several states have passed laws that give residents stronger rights against data brokers. These can strengthen removal requests significantly.
California's CCPA, Virginia's VCDPA, Colorado's CPA, and similar state consumer privacy laws give residents the right to request that covered businesses delete their personal information. Data brokers operating in or serving residents of these states are covered. If you are a resident of a state with a consumer privacy law, those rights apply to opt-out requests and can compel deletion rather than simply relying on the broker's voluntary opt-out process.
The limits: these laws apply to commercial data brokers, not to government databases, court records, or official public records repositories. A court record is a public record regardless of what a state privacy law says about commercial data brokers. The data broker opt-out path and the court record removal path are separate. This is not legal advice; we tell you which path applies to your information at the case review.
Google's Personal Information Removal policy is a separate mechanism, governed by Google's own policies, and it covers specific categories of personal information including home addresses, phone numbers, Social Security numbers, medical records, non-consensual intimate images, and other sensitive data published without consent. Filing with Google is a separate step from data broker opt-outs, and it is part of what we include in a complete personal information removal project.
What personal information removal costs, and how scope determines price
A targeted opt-out submission for a single name across the major employment background check aggregators is a different project than a full data broker sweep across the broader ecosystem, including arrest records, Google de-indexing, and monitoring. We scope each project at the case review and price to the outcome on qualified removals: you pay when the information is confirmed removed from the agreed sites.
Ongoing monitoring is available separately from one-time removal projects, for cases where re-population is expected to be a recurring issue or where the situation is ongoing. We tell you at the review whether monitoring is likely to be necessary for your case.
Performance-based pricing applies to qualified removals: scope, eligibility, and timing are confirmed during your case review. Some content is legally or technically constrained, and we'll tell you what's achievable before you commit.
The longer your information is published, the wider it spreads
Data broker syndication compounds over time, and AI models read and repeat what is published.
Personal information published on data broker sites does not stay in one place. The major aggregators sell data to secondary brokers, who sell to tertiary buyers. An address and phone number published on Spokeo today can appear on dozens of smaller sites within a year. The longer the data sits, the more copies exist and the more submissions are required to clear them.
There is a quieter reason speed matters: AI assistants and search features are now drawing from the open web, including data broker results, when they answer questions about specific people. Personal information that is published today has a chance of being embedded in a training data snapshot or a live search index before you ever know it happened. Acting before information spreads is measurably easier than trying to clear a widely distributed copy. That is the calm reason not to wait, not a scare tactic.
Personal information removal, without the runaround
What types of personal information can be removed?
The most commonly removed categories are home address history, phone numbers, date of birth, email addresses, family member names, arrest records, mugshots, financial records, and previous employer history. The removability depends on the site, the state you are in, and the basis for the request. Some categories (like NCII and doxxing content) have direct legal paths. Others go through opt-out processes. We map which applies to your information at the case review.
How many data broker sites have my information?
The major aggregators that most people recognize (Spokeo, BeenVerified, Whitepages, Intelius, MyLife) are the visible layer. The full data broker ecosystem that feeds them runs into the hundreds, including regional people-search sites, county-record aggregators, reverse-phone-lookup services, and email-search databases. The major aggregators are the highest-priority targets because they surface in Google results and feed commercial background checks.
Will removing my information prevent it from coming back?
Not permanently without monitoring. Data brokers re-scrape public records on a schedule, and opt-outs on individual sites do not address the upstream source that fed the entry in the first place. Entries often re-populate within months of removal if the upstream source is not addressed. We handle the upstream source and monitor for re-population so a new entry is caught and removed before it causes a problem.
Is removing personal information from data broker sites legal?
Yes. Submitting opt-out requests to data brokers is legal in every state. California's CCPA, Virginia's VCDPA, and similar state privacy laws give residents explicit rights to request deletion. Even outside states with explicit privacy statutes, most data brokers maintain opt-out processes. Google also has a Personal Information Removal policy for certain categories of information. None of these require litigation.
What state privacy laws help with data broker removal?
California's CCPA (and its successor, the CPRA) gives California residents the right to request that businesses delete their personal information. Virginia, Colorado, Connecticut, and other states have passed similar consumer data privacy laws. These laws apply to the business (the data broker) based on where they operate and where the consumer lives. They do not cover government databases or court records. This is not legal advice.
Does this cover my Google search results too?
Data broker opt-outs remove your information from the source sites. Getting Google to de-index the cached results that pointed to those pages requires a separate submission through Google's Outdated Content tool or Personal Information Removal policy. We handle both: source removal and the Google de-indexing that follows it. For search results not driven by data brokers, our Google search removal service covers those separately.
How long does personal information removal take?
The major aggregators typically confirm processing within days to a few weeks. Clearing the full data-broker ecosystem takes longer, commonly four to eight weeks for the initial sweep. Re-population monitoring is an ongoing process. We give you a case-specific timeline at the review based on what we find in the initial audit.
Who personal information removal helps most
Your home address is publicly searchable
A Spokeo or Whitepages entry showing your current address exposes you to unsolicited contact, and in harassment situations, real physical risk.
A background check is coming up
Before a job application, housing application, or professional license renewal, clearing what the background check will find is worth doing ahead of time.
Arrest records from dismissed or expunged cases
A dismissed charge, a sealed record, or an expungement that the data brokers were never notified about, still appearing in people-search results.
You are a public figure or executive
Personal address, phone, and family information in easily searchable form creates security exposure and unwanted contact at a level that private individuals rarely face.
You are dealing with harassment or stalking
Personal information published online is a direct risk when someone is trying to locate you. Removal is urgent in these situations, and we treat them with the urgency they deserve.
You want your digital profile to reflect reality
Old addresses, old phone numbers, outdated employer history, and years-old arrest records are still ranking under your name. You want the record to be current and accurate.
Tell us what is out there. We will map it and clear it.
We audit your data broker presence, identify every removal path, and tell you what is achievable before you commit. You pay when the information is confirmed removed.